Private equity and strategic buyers are aggressively reshaping industries that were fragmented just a few years ago. Whether M&A is on your radar or not, this shift changes how you compete, how you grow, and how you think about your business long-term. Consider this your invitation into the room where these decisions get made. Paul Carbone, Co-Founder, President, and Head of the Investment Committee of Pritzker Alternative Strategies and Vice Chairman of Pritzker Private Capital (PPC), along with Brad West, COO and General Counsel at PPC, will be pulling back the curtain on how investors actually evaluate businesses, make decisions, and think about value creation. You're at the table during this interactive session - asking questions, pressure-testing ideas, and seeing firsthand how the dialogue unfolds when capital meets opportunity.   You'll leave with: • A clearer view of where capital is flowing and why • How the private market assess business—what they look for, what raises flags, what gets them excited • The real conversation behind investment decisions and what drives them • How PE-backed competitors think and operate differently and what that means for you • How to evaluate your own business through an investor's lens, whether you're buying, selling, or building